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Hollander's doctoral seminar in the history of marketing thought
Jones, D. G. Brian; Keep, William - In: Journal of historical research in marketing 1 (2009) 1, pp. 151-164
Persistent link: https://www.econbiz.de/10003915767
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Lost and found : Stanley C. Hollander's (1956) History of Labels
McLean, Paula A. - In: Journal of historical research in marketing 1 (2009) 1, pp. 165-170
Persistent link: https://www.econbiz.de/10003915770
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Editing The History of Marketing Thought
Tadajewski, Mark - In: Journal of historical research in marketing 1 (2009) 2, pp. 318-329
Persistent link: https://www.econbiz.de/10003917549
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Reflections on The History of Marketing Thought
Shaw, Eric H. - In: Journal of historical research in marketing 1 (2009) 2, pp. 330-345
Persistent link: https://www.econbiz.de/10003917550
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An overview of The History of Marketing Thought
Tamilia, Robert D. - In: Journal of historical research in marketing 1 (2009) 2, pp. 346-360
Persistent link: https://www.econbiz.de/10003917554
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The history of marketing thought: a teaching reflection
Domegan, Christine - In: Journal of historical research in marketing 2 (2010) 4, pp. 457-466
Persistent link: https://www.econbiz.de/10008809031
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Teaching the history of marketing theory
Wooliscroft, Ben; Lawson, Rob - In: Journal of historical research in marketing 2 (2010) 4, pp. 467-478
Persistent link: https://www.econbiz.de/10008809042
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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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Early schools of marketing thought and marketplace evolution
Powers, Thomas L. - In: Journal of historical research in marketing 4 (2012) 1, pp. 190-206
Persistent link: https://www.econbiz.de/10009506446
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The evolution of consumer well-being
Pancer, Ethan; Handelman, Jay - In: Journal of historical research in marketing 4 (2012) 1, pp. 177-189
Persistent link: https://www.econbiz.de/10009506447