Reflections on The History of Marketing Thought
Year of publication: |
2009
|
---|---|
Authors: | Shaw, Eric H. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 1.2009, 2, p. 330-345
|
Subject: | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory |
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