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Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D. - In: Journal of historical research in marketing 6 (2014) 3, pp. 351-378
Persistent link: https://www.econbiz.de/10010414281
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The philosophy debates in marketing
Tadajewski, Mark (contributor) - 2014
Persistent link: https://www.econbiz.de/10010414302
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Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel; Carrillat, François A.; Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 2, pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
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Teaching the history of marketing thought : an approach
Shaw, Eric H. - In: Journal of historical research in marketing 7 (2015) 2, pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
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Locating the past in its silence : history and marketing theory in India
Varman, Rohit; Sreekumar, Hari - In: Journal of historical research in marketing 7 (2015) 2, pp. 272-279
Persistent link: https://www.econbiz.de/10011376226
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Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L. - In: Journal of historical research in marketing 7 (2015) 4, pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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Forgotten classics : The Business Guide by James L. Nichols (1894)
Miller, Darryl W. - In: Journal of historical research in marketing 8 (2016) 4, pp. 564-584
Persistent link: https://www.econbiz.de/10011643964
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Forgotten classics : Motivation in Advertising, by Pierre Martineau (1957)
Beard, Fred - In: Journal of historical research in marketing 8 (2016) 4, pp. 585-594
Persistent link: https://www.econbiz.de/10011643968
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Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)
Pressey, Andrew D. - In: Journal of historical research in marketing 8 (2016) 1, pp. 174-196
Persistent link: https://www.econbiz.de/10011535104