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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Markenimage"
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Dienstleistungsqualität
Markenimage
Consumer behaviour
634
Konsumentenverhalten
634
Beziehungsmarketing
195
Relationship marketing
195
Customer satisfaction
178
Kundenzufriedenheit
178
Service quality
142
Brand management
122
Markenführung
122
Hotel industry
117
Hotellerie
117
Gastronomie
110
Restaurant industry
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Brand image
105
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65
Social web
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Viral marketing
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trust
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235
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Han, Heesup
5
Line, Nathaniel D.
5
Mattila, Anna S.
5
Lee, Seonjeong
4
Miao, Li
4
Tang, Liang
4
Hanks, Lydia
3
Japutra, Arnold
3
Jin, Naehyun Paul
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Kim, Soon-Ho
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Qu, Hailin
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Ro, Heejung
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Sparks, Beverley
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2
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2
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2
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Baloglu, Seyhmus
2
Bogicevic, Vanja
2
Bujisic, Milos
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Casidy, Riza
2
Cham Tat Huei
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Chen, Chien-Yu
2
Chi, Christina Geng-Qing
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Choi, Hwansuk Chris
2
Cobanoglu, Cihan
2
Ekinci, Yuksel
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Fan, Alei
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Fernandes, Teresa
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Goh, Ben
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2
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2
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of hospitality marketing & management
Journal of strategic marketing
Journal of business research : JBR
494
Journal of retailing and consumer services
448
The journal of product & brand management
262
The journal of brand management : an international journal
251
International journal of hospitality management
249
Psychology & marketing
132
Asia Pacific journal of marketing and logistics
119
The journal of services marketing
115
European journal of marketing : EJM
104
Journal of travel and tourism marketing
102
International journal of contemporary hospitality management
96
Cogent business & management
90
The service industries journal
81
Journal of marketing communications
79
Journal of international consumer marketing
78
Marketing intelligence & planning
76
Services marketing quarterly
75
The journal of consumer marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of marketing
63
International journal of consumer studies
60
Tourism management : research, policies, practice
60
Journal of global marketing
59
Journal of the Academy of Marketing Science
58
International marketing review
57
Marketing letters : a journal of research in marketing
57
Journal of Islamic marketing
56
Journal of fashion marketing and management
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of air transport management
49
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
48
Journal of service research : JSR
47
Service business
47
Journal of marketing management : MM
45
European journal of marketing
44
International journal of retail & distribution management
44
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
235
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1
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235
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date (oldest first)
1
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
2
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
3
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
4
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
5
Managing
brand
portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
6
Does
brand
personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
7
Signaling effects of branded amenities on customer-based
brand
equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
8
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
9
Traits and peculiarities of different
brand
hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
10
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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