//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of strategic marketing"
~subject:"Dienstleistungsqualität"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsqualität
Virales Marketing
Consumer behaviour
2,369
Konsumentenverhalten
2,368
Beziehungsmarketing
603
Relationship marketing
603
Einzelhandel
490
Retail trade
490
Customer satisfaction
454
Kundenzufriedenheit
454
Online retailing
373
Online-Handel
373
Brand management
359
Markenführung
359
Service quality
335
Brand image
310
Markenimage
310
Brand
221
Social Web
220
Social web
220
Markenartikel
218
Internet marketing
191
Online-Marketing
191
E-commerce
176
Electronic Commerce
175
Emotion
169
Viral marketing
147
Confidence
137
Vertrauen
137
Food retailing
103
Lebensmitteleinzelhandel
103
Hotel industry
94
Hotellerie
94
Luxury goods
94
Luxusgüter
94
Innovation adoption
93
USA
93
United States
93
Innovationsakzeptanz
92
Advertising effects
87
more ...
less ...
Online availability
All
Undetermined
368
Free
3
Type of publication
All
Article
448
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
449
Aufsatz in Zeitschrift
449
Aufsatzsammlung
1
Language
All
English
449
Author
All
Prentice, Catherine
10
Jebarajakirthy, Charles
5
Quach, Sara
5
Dwivedi, Yogesh Kumar
4
Fernandes, Teresa
4
Mavondo, Felix
4
Park, Jungkun
4
Paul, Justin
4
Rokonuzzaman, Md
4
Shankar, Amit
4
Bilgihan, Anil
3
Dewnarain, Senika
3
Harun, Ahasan
3
Hollebeek, Linda D.
3
Jin, Naehyun Paul
3
Line, Nathaniel D.
3
Liu, Chih-Hsing
3
Loureiro, Sandra Maria Correia
3
Mattila, Anna S.
3
Park, Eunil
3
Ramkissoon, Haywantee
3
Rana, Nripendra P.
3
Seger-Guttmann, Tali
3
Septianto, Felix
3
Sreejesh, S.
3
Söderlund, Magnus
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Amin, Muslim
2
Assaker, Guy
2
Augusto, Mário Gomes
2
Babin, Barry J.
2
Balaji, M. S.
2
Benkenstein, Martin
2
Borges, Adilson
2
Chakraborty, Shibashish
2
Chiew, Tung Moi
2
Chuah, Stephanie Hui-wen
2
Cioppi, Marco
2
Cobanoglu, Cihan
2
more ...
less ...
Published in...
All
Journal of hospitality marketing & management
Journal of retailing and consumer services
Journal of strategic marketing
International journal of hospitality management
241
Journal of business research : JBR
235
The journal of services marketing
121
International journal of contemporary hospitality management
100
Journal of travel and tourism marketing
87
Services marketing quarterly
73
The service industries journal
71
Cogent business & management
67
Psychology & marketing
59
Tourism management : research, policies, practice
58
Journal of service research : JSR
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
53
Asia Pacific journal of marketing and logistics
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of internet marketing and advertising : IJIMA
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
44
Journal of internet commerce
42
International journal of electronic marketing and retailing : IJEMR
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Service business
41
Journal of the Academy of Marketing Science
40
European journal of marketing : EJM
39
Journal of air transport management
39
Journal of service management
39
Journal of marketing communications
38
Journal of retailing
35
Journal of marketing
34
Electronic commerce research
33
International journal of consumer studies
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
International journal of quality and service sciences
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
The international journal of bank marketing : IJBM
30
The journal of product & brand management
30
Journal of hospitality and tourism insights
29
International journal of business information systems : IJBIS
28
more ...
less ...
Source
All
ECONIS (ZBW)
449
Showing
1
-
10
of
449
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fashion
brands on retail websites : customer performance expectancy and e-word-of-mouth
Loureiro, Sandra M. C.
;
Cavallero, Luisa
;
Miranda, …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 131-141
Persistent link: https://www.econbiz.de/10011808565
Saved in:
2
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
3
How
fashion
cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
4
Exploring
brand
strength's nomological net and its dimensional dynamics
Wymer, Walter
;
Casidy, Riza
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Saved in:
5
Consumers' relationships with brands and
brand
communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
6
Brand
hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
7
Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
8
Building resistance to
brand
switching during disruptions in a competitive market
Appiah, Dominic
;
Howell, Kerry E.
;
Ozuem, Wilson
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
Saved in:
9
Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon
;
Lee, Hyong-june
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
Saved in:
10
Brand
engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->