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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand"
~subject:"Dienstleistungsqualität"
~subject:"Gastronomie"
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Brand
Dienstleistungsqualität
Gastronomie
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Relationship marketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Brand management
95
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
Hotellerie
79
Restaurant industry
58
Markenartikel
54
Social Web
49
Social web
49
Internet marketing
45
Online-Marketing
45
Viral marketing
45
Virales Marketing
45
Emotion
44
Online retailing
35
Online-Handel
35
Confidence
31
Vertrauen
31
Beschwerdemanagement
30
Complaint management
30
Marketing management
23
Marketingmanagement
23
Holiday behaviour
22
Urlaubsverhalten
22
trust
22
USA
20
United States
20
Advertising effects
19
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180
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180
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English
181
Author
All
Line, Nathaniel D.
4
Ekinci, Yuksel
3
Japutra, Arnold
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Mattila, Anna S.
3
Ahn, Jiseon
2
Amin, Muslim
2
Assaker, Guy
2
Behnke, Carl
2
Cobanoglu, Cihan
2
DiPietro, Robin B.
2
Fan, Alei
2
Fernandes, Teresa
2
Goh, Ben
2
Guéguen, Nicolas
2
Han, Heesup
2
Hanks, Lydia
2
Hsu, Hsuan
2
Jacob, Céline
2
Johnson, Lester W.
2
Ketron, Seth
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Kim, Min-Seong
2
Kim, Soon-Ho
2
Lim, Weng Marc
2
Lo, Ada
2
Miao, Li
2
Mills, Adam J.
2
O'Connor, Peter
2
Prayag, Girish
2
Qu, Hailin
2
Raab, Carola
2
Rizomyliotis, Ioannis
2
Ro, Heejung
2
Roy, Sanjit
2
Ryu, Kisang
2
Salehi-Esfahani, Saba
2
Simkin, Lyndon
2
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Journal of hospitality marketing & management
Journal of strategic marketing
Journal of business research : JBR
409
Journal of retailing and consumer services
409
International journal of hospitality management
399
The journal of brand management : an international journal
294
The journal of product & brand management
203
International journal of contemporary hospitality management
141
The journal of services marketing
117
Psychology & marketing
107
European journal of marketing : EJM
93
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
87
Asia Pacific journal of marketing and logistics
81
Journal of travel and tourism marketing
79
The service industries journal
78
Services marketing quarterly
74
Cogent business & management
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
SpringerLink / Bücher
65
Journal of marketing
59
Marketing intelligence & planning
56
Tourism management : research, policies, practice
52
Journal of the Academy of Marketing Science
51
Journal of service research : JSR
49
Journal of retailing
48
Marketing letters : a journal of research in marketing
48
Journal of air transport management
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
Service business
44
The journal of consumer marketing
44
International journal of consumer studies
42
Journal of fashion marketing and management
42
Journal of international consumer marketing
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of service management
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
Journal of marketing communications
40
Journal of advertising research
39
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ECONIS (ZBW)
181
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1
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181
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1
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
2
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
3
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
4
Managing
brand
portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
5
Does
brand
personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
6
Signaling effects of branded amenities on customer-based
brand
equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
7
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
8
Traits and peculiarities of different
brand
hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
9
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
10
Antecedents and the mediating effect of customer-restaurant
brand
identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
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