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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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Brand management
Dienstleistungsqualität
Consumer behaviour
439
Konsumentenverhalten
439
Beziehungsmarketing
140
Relationship marketing
140
Customer satisfaction
131
Kundenzufriedenheit
131
Service quality
101
Markenführung
95
Brand image
81
Markenimage
81
Hotel industry
79
Hotellerie
79
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58
Restaurant industry
58
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54
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45
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Virales Marketing
45
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Online retailing
35
Online-Handel
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Confidence
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Marketingmanagement
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English
192
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Han, Heesup
3
Japutra, Arnold
3
Jin, Naehyun Paul
3
Lee, Seonjeong
3
Line, Nathaniel D.
3
Martin, Brett
3
Mavondo, Felix
3
Tang, Liang
3
Ahn, Jiseon
2
Amin, Muslim
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Casidy, Riza
2
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2
Dewnarain, Senika
2
Ekinci, Yuksel
2
Fan, Alei
2
Fernandes, Teresa
2
Goh, Ben
2
Ketron, Seth
2
Khan, M. Sajid
2
Khoo-Lattimore, Catheryn
2
Kim, Kyungmin
2
Kim, Soon-Ho
2
Lim, Weng Marc
2
Manoli, Argyro Elisavet
2
Mattila, Anna S.
2
Miao, Li
2
Michaelidou, Nina
2
Mills, Adam J.
2
O'Connor, Peter
2
Prayag, Girish
2
Qu, Hailin
2
Ramkissoon, Haywantee
2
Rizomyliotis, Ioannis
2
Ro, Heejung
2
Roy, Sanjit
2
Simkin, Lyndon
2
Sreejesh, S.
2
Yoon, Donghwan
2
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Journal of hospitality marketing & management
Journal of strategic marketing
Journal of business research : JBR
556
Journal of retailing and consumer services
483
The journal of brand management : an international journal
355
The journal of product & brand management
315
International journal of hospitality management
259
Psychology & marketing
122
The journal of services marketing
121
Asia Pacific journal of marketing and logistics
117
European journal of marketing : EJM
115
International journal of contemporary hospitality management
104
Cogent business & management
91
Journal of travel and tourism marketing
90
Marketing intelligence & planning
88
Journal of marketing communications
84
The service industries journal
82
SpringerLink / Bücher
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Services marketing quarterly
75
Journal of the Academy of Marketing Science
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
Journal of marketing
69
Journal of fashion marketing and management
68
Journal of international consumer marketing
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Journal of marketing management : MM
64
Marketing letters : a journal of research in marketing
60
International journal of consumer studies
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
58
Journal of retailing
56
Tourism management : research, policies, practice
55
International journal of internet marketing and advertising : IJIMA
54
International journal of retail & distribution management
54
Journal of air transport management
54
Journal of global marketing
54
Journal of promotion management : JPM
54
Industrial marketing management : the international journal for industrial and high-tech firms
53
European journal of marketing
50
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ECONIS (ZBW)
192
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192
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date (oldest first)
1
Antecedents of value co-creation activities for online
fashion
brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
3
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
4
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
5
Managing
brand
portfolios : audit of leading grocery supplier brands 2004 to 2012
Laforet, Sylvie
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011297674
Saved in:
6
Does
brand
personality vary across retail brands and gender? : an empirical check
Das, Gupta
- In:
Journal of strategic marketing
23
(
2015
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10011297680
Saved in:
7
Signaling effects of branded amenities on customer-based
brand
equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
8
Does
brand
love matter to casual restaurants? : a multi-group path analysis
Shen, Ye
;
Huang, Shuyue
;
Choi, Hwansuk Chris
;
Morrison, …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
Saved in:
9
Traits and peculiarities of different
brand
hate behaviours
Curina, Ilaria
;
Francioni, Barbara
;
Cioppi, Marco
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10012515820
Saved in:
10
The role of atmosphere in Italian museums : effects on
brand
perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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