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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung; Kim, Soon-Ho; Lee, Yong-Ki - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
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The role of brand authenticity in developing brand trust
Portal, Sivan; Abratt, Russell; Bendixen, Michael - In: Journal of strategic marketing 27 (2019) 8, pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
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Does brand love matter to casual restaurants? : a multi-group path analysis
Shen, Ye; Huang, Shuyue; Choi, Hwansuk Chris; Morrison, … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 630-654
Persistent link: https://www.econbiz.de/10012549290
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The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara; Massi, Marta; Vocino, Andrea - In: Journal of strategic marketing 29 (2021) 6, pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin; Mostafa Rasoolimanesh, S.; Rahmani, … - In: Journal of hospitality marketing & management 31 (2022) 6, pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee; Manthiou, Aikaterini; Norzuwana Sumarjan; … - In: Journal of hospitality marketing & management 26 (2017) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
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Senior citizen satisfaction with restaurant service quality
Lee, Timothy Jeonglyeol; Cho, Hwaim; Ahn, Tae-hong - In: Journal of hospitality marketing & management 21 (2012) 1/2, pp. 215-226
Persistent link: https://www.econbiz.de/10009512707