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Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni; Si, Wei; Chan, Kimmy Wa - In: Psychology & marketing 41 (2024) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry; Camus, Sandra - In: Psychology & marketing 40 (2023) 7, pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
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Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.; Hüttl-Maack, Verena; Ahuvia, … - In: Psychology & marketing 41 (2024) 4, pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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Further insights into perceived value and consumer loyalty : a "green" perspective
Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176
Persistent link: https://www.econbiz.de/10009406359
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Do satisfied customers bad-mouth innovative products?
Roehm, Michelle L.; Roehm, Harper A. - In: Psychology & marketing 27 (2010) 12, pp. 1134-1153
Persistent link: https://www.econbiz.de/10008760272
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Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu; Wei, Haiying; Chen, Siyun; Chen, Haipeng - In: Psychology & marketing 39 (2022) 10, pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
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Residential mobility boosts new product adoption
Zeng, Fue; He, Qiong; Li, Shaobo; Luo, Aowei - In: Psychology & marketing 40 (2023) 5, pp. 1012-1025
Persistent link: https://www.econbiz.de/10014291685
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Understanding the role of gratitude in building quality relationships
Jin, Naehyun Paul; Line, Nathaniel D.; Yoon, Donghwan - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 465-485
Persistent link: https://www.econbiz.de/10011880442
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman; Agbemabiese, George Cudjoe; Kodua, Prince; … - In: Journal of hospitality marketing & management 22 (2013) 3/4, pp. 407-436
Persistent link: https://www.econbiz.de/10009767983