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~isPartOf:"Journal of hospitality marketing & management"
~person:"Tanford, Sarah"
~subject:"Consumer behaviour"
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Virtuelle Stimuli für Kundente...
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Consumer behaviour
Beziehungsmarketing
5
Kundenbindungsprogramm
5
Loyalty program
5
Relationship marketing
5
loyalty
4
Konsumentenverhalten
3
reward programs
3
Customer satisfaction
2
Gerechtigkeit
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Hotel industry
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Hotellerie
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Justice
2
Kundenzufriedenheit
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Perception
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Rawls's theory of justice
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Rawls-Gerechtigkeitstheorie
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Wahrnehmung
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commitment
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segmentation
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Gambling
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Glücksspiel
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Market segmentation
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Marktsegmentierung
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Revenue management
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Revenue-Management
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Switching behaviour
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Theory of Justice
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Wechselverhalten
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casino management
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casino marketing
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fairness
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gaming revenue
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hotel selection factors
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justice
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loyalty program effectiveness
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promotions
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return on investment
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revenue management
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Tanford, Sarah
Han, Heesup
4
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Dewnarain, Senika
3
Jin, Naehyun Paul
3
Lee, Seonjeong
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Line, Nathaniel D.
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Assaker, Guy
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Baloglu, Seyhmus
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Goh, Ben
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Kim, Mi Ran
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Kim, Min-Seong
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Lim, Weng Marc
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Mattila, Anna S.
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O'Connor, Peter
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Qu, Hailin
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Shoukat, Muhammad Haroon
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Abubakar, Binta
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Ahn, Jiseon
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Akhtar, Nadeem
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Al-Ansi, Amr
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Ali Eliwa, Rasha
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Journal of hospitality marketing & management
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of hospitality management
3
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
2
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
3
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
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