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Selling when brand image matters
Bühler, Stefan; Halbheer, Daniel - In: Journal of institutional and theoretical economics : JITE 167 (2011) 1, pp. 102-118
Persistent link: https://www.econbiz.de/10009305552
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Quality choice when brand image matters : comment
Wohlschlegel, Ansgar - In: Journal of institutional and theoretical economics : JITE 167 (2011) 1, pp. 122-125
Persistent link: https://www.econbiz.de/10009306460
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Selling when brand image matters : comment
Höffler, Felix - In: Journal of institutional and theoretical economics : JITE 167 (2011) 1, pp. 119-121
Persistent link: https://www.econbiz.de/10009306461
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Selling when Brand Image Matters
Buehler, Stefan; Halbheer, Daniel - In: Journal of institutional and theoretical economics : JITE 167 (2011) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10008846921