Narrow search
Showing 1 - 4 of 4
Cover Image
Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006
Persistent link: https://www.econbiz.de/10003291134
Cover Image
Consumption as a function of ethnic identification and acculturation
Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006
Persistent link: https://www.econbiz.de/10003291585
Cover Image
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix; Beke, Frank T.; Verhoef, Peter C.; … - In: Journal of interactive marketing 58 (2023) 4, pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Cover Image
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, Christopher; Eggers, Felix; Verhoef, Peter C.; … - In: Journal of interactive marketing 58 (2023) 1, pp. 72-89
Persistent link: https://www.econbiz.de/10014228866