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Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness

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App adoption : the effect on purchasing of customers who have used a mobile website previously

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The showrooming phenomenon : it's more than just about price

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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

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Customer responses to channel migration strategies toward the E-channel

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Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020

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This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of...

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