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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Konsumentenverhalten
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Consumer behaviour
2
Brand image
1
Brand management
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Consumer-brand engagement
1
Consumers' online brand-related activities
1
Internet marketing
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1
Markenimage
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Online-Marketing
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Pauwels, Koen
5
Hoffman, Donna L.
4
Labrecque, Lauren I.
4
Noort, Guda van
4
Novak, Thomas P.
4
Verhoef, Peter C.
4
Bijmolt, Tammo H. A.
3
Eigenraam, Anniek W.
3
Hofacker, Charles F.
3
Malthouse, Edward C.
3
Shankar, Venkatesh
3
Spann, Martin
3
Verlegh, Peeter
3
Bacile, Todd J.
2
Bernritter, Stefan F.
2
Breugelmans, Els
2
Casado-Aranda, Luis-Alberto
2
Chu, Junhong
2
Currim, Imran S.
2
Dens, Nathalie
2
Dholakia, Utpal M.
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Eelen, Jiska
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Flavián Blanco, Carlos
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Gensler, Sonja
2
Ghosh, Tathagata
2
Gottschalk, Sabrina Alexandra
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Grewal, Dhruv
2
Grisaffe, Douglas B.
2
Hennig-Thurau, Thorsten
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Hollebeek, Linda D.
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Iacobucci, Dawn
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Johnson, Devon S.
2
Kalyanam, Kirthi
2
Kannan, P. K.
2
Kerkhof, Peter
2
Kleijnen, Mirella
2
Kroschke, Mirja
2
Kübler, Raoul
2
Lam, Shun Yin
2
Leonhardt, James M.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
38
Journal of retailing and consumer services
15
Journal of promotion management : JPM
10
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
Journal of business ethics : JOBE
5
Journal of marketing communications
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International journal of retail & distribution management
3
Psychology & marketing
3
The journal of consumer marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of wine business research : IJWBR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Marketing and multicultural diversity
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The service industries journal
2
Tourism management : research, policies, practice
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
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ECONIS (ZBW)
2
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Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
2
Motivations to use different social media types and their impact on consumers' online
brand
-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
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