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Investigating cross-buying and customer loyalty
Reinartz, Werner J.; Thomas, Jacquelyn S.; Bascoul, … - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
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Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.; Jap, Sandy D.; Dillon, William R.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
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A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V. - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
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Reversing the logic : the path to profitability through relationship marketing
Kumar, V.; Dalla Pozza, Ilaria; Petersen, J. Andrew; … - In: Journal of interactive marketing : a quarterly … 23 (2009) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
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Digital analytics : modeling for insights and new methods
Gupta, Shaphali; Leszkiewicz, Agata; Kumar, V.; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 26-43
Persistent link: https://www.econbiz.de/10012299805