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Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism
Bernritter, Stefan F.; Verlegh, Peeter W. J.; Smit, Edith G. - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 27-42
Persistent link: https://www.econbiz.de/10011482792
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The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective
Wu, Yinglu; Wu, Jianan - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 43-56
Persistent link: https://www.econbiz.de/10011482803
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Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae; Park, Eunho; Yoo, Byungjoon; Jeon, Seongmin - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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Responding to causal uncertainty in the Twitterverse : when abstract language and social prominence increase message engagement
Namkoong, Jae-Eun; Ro, Joon H.; Henderson, Marlone D. - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 81-98
Persistent link: https://www.econbiz.de/10011998001
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Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia; Velasco, Carlos; Spence, Charles - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
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Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit; Steinhart, Yael; Lehmann, Donald R. - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
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The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 129-143
Persistent link: https://www.econbiz.de/10012060950