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The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.; Brinson, Nancy H.; Bott, Gregory J.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
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How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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The role of emotions for the perceived usefulness in online customer reviews
Felbermayr, Armin; Nanopoulos, Alexandros - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 60-76
Persistent link: https://www.econbiz.de/10011615975
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Decision quality measures in recommendation agents research
Aksoy, Lerzan; Cooil, Bruce; Lurie, Nicholas H. - In: Journal of interactive marketing : a quarterly … 25 (2011) 2, pp. 110-122
Persistent link: https://www.econbiz.de/10009129696
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Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism
Bernritter, Stefan F.; Verlegh, Peeter W. J.; Smit, Edith G. - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 27-42
Persistent link: https://www.econbiz.de/10011482792
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The impact of user review volume on consumers' willingness-to-pay : a consumer uncertainty perspective
Wu, Yinglu; Wu, Jianan - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 43-56
Persistent link: https://www.econbiz.de/10011482803
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Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae; Park, Eunho; Yoo, Byungjoon; Jeon, Seongmin - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974