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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
41
Journal of retailing
26
Journal of the Academy of Marketing Science
24
Journal of marketing research : JMR
19
Journal of business research : JBR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of forecasting
11
Legends in marketing
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Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of international marketing
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MSI reports : working paper series
10
International Journal of Forecasting
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Harvard business review : HBR
6
Journal of Business Research
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Marketing Science
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Marketing research : a magazine of management and applications
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Harvard-Business-Manager : das Wissen der Besten
5
Journal of marketing theory and practice
5
Journal of retailing and consumer services
5
MIT sloan management review
5
Homo oeconomicus
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Review of marketing research
4
SpringerLink / Bücher
4
Handbook of research on customer equity in marketing
3
International journal of hospitality management
3
Journal of world business : JWB
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Total quality management & business excellence
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AMS review : official publication of the Academy of Marketing Science
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Benchmarking : an international journal
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European Journal of Operational Research
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European journal of marketing : EJM
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European journal of operational research : EJOR
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Faculty & research / Insead : working paper series
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ECONIS (ZBW)
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A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
2
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
3
Digital analytics : modeling for insights and new methods
Gupta, Shaphali
;
Leszkiewicz, Agata
;
Kumar, V.
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 26-43
Persistent link: https://www.econbiz.de/10012299805
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