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Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Raman, Kalyan; Mantrala, Murali K.; Sridhar, Shrihari; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10009490133
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Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs
Raman, Kalyan; Mantrala, Murali K.; Sridhar, Shrihari; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10009820982
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The geometric law of annual halving
Malthouse, Edward C.; Raman, Kalyan - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10009718238
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The Geometric Law of Annual Halving
Malthouse, Edward C.; Raman, Kalyan - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10010059720