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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the quarterly review of marketing communications
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Unconscious processing of web advertising : effects on implicit memory, attitude toward the brand, and consideration set
Yoo, Chan Yun
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 2-16
Persistent link: https://www.econbiz.de/10003747471
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Are digital menus really better than traditional menus? : the mediating role of consumption visions and menu enjoyment
Yim, Mark Yi-Cheon
;
Yoo, Chan Yun
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012289422
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