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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Verhoef, Peter C.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
1,552
Industrial marketing management : the international journal for industrial and high-tech firms
1,422
SpringerLink / Bücher
1,045
Journal of retailing and consumer services
850
European Journal of Marketing
580
The journal of business & industrial marketing
522
International journal of production economics
513
International journal of hospitality management
417
Technological forecasting & social change : an international journal
394
International journal of production research
381
Management science : journal of the Institute for Operations Research and the Management Sciences
366
European journal of operational research : EJOR
346
Springer eBook Collection
334
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
314
Journal of marketing
304
Journal of the Academy of Marketing Science
285
Tourism management : research, policies, practice
280
Marketing Intelligence & Planning
266
International journal of internet marketing and advertising : IJIMA
263
Journal of marketing management : MM
263
Journal of strategic marketing
259
The journal of services marketing
257
Gabler Edition Wissenschaft
246
Information systems research : ISR
245
The service industries journal
242
Discussion paper series / IZA
241
European journal of marketing : EJM
239
NBER working paper series
234
Psychology & marketing
234
Europäische Hochschulschriften / 5
231
Journal of travel and tourism marketing
225
Journal of Business & Industrial Marketing
223
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
222
Journal of business-to-business marketing
221
Working paper / National Bureau of Economic Research, Inc.
216
Cogent business & management
208
Journal of Food Distribution Research
208
International journal of contemporary hospitality management
207
Springer eBook Collection / Business and Economics
207
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ECONIS (ZBW)
223
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223
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1
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
2
Social commerce : a contingency framework for assessing
marketing
potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
3
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
4
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
5
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
6
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
7
Popularity of brand posts on brand fan pages : an investigation of the effects of social media
marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
8
Of "likes" and "pins" : the effects of consumers' attachment to social media
VanMeter, Rebecca A.
;
Grisaffe, Douglas B.
;
Chonko, …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 70-88
Persistent link: https://www.econbiz.de/10011422800
Saved in:
9
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
10
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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