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What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia; Chylinski, Mathew; Heller, Jonas; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
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Gamification and mobile marketing effectiveness
Hofacker, Charles F.; Ruyter, Ko de; Lurie, Nicholas H.; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
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Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.; Ruyter, Ko de; Dellarocas, Chrysanthos - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
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GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera; Wiertz, Caroline; Cotte, June; Ruyter, Ko de - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
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A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating social media posts
Laer, Tony van; Ruyter, Ko de; Cox, David - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10009718240
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Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
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A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts
van Laer, Tom; de Ruyter, Ko; Cox, David - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10010059719