What's mine is a hologram? : how shared augmented reality augments psychological ownership
Year of publication: |
2019
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Authors: | Carrozzi, Amelia ; Chylinski, Mathew ; Heller, Jonas ; Hilken, Tim ; Keeling, Debbie I. ; Ruyter, Ko de |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 48.2019, p. 71-88
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Subject: | Augmented reality | Customization | Psychological ownership | Situated social cognition | Social identity | Persönlichkeitspsychologie | Personality psychology | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Sozialpsychologie | Social psychology |
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