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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Excellent product ... but too early to say : consumer reactions to tentative product reviews
Ifie, Kemefasu
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 35-51
Persistent link: https://www.econbiz.de/10012432339
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