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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Internet marketing
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Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
706
SpringerLink / Bücher
467
Technological forecasting & social change : an international journal
348
Journal of retailing and consumer services
316
Advances in developing human resources : ADHR
258
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
International journal of internet marketing and advertising : IJIMA
237
Discussion paper series / IZA
233
Industrial marketing management : the international journal for industrial and high-tech firms
219
Springer eBook Collection
203
Information systems research : ISR
202
Management science : journal of the Institute for Operations Research and the Management Sciences
189
NBER working paper series
188
Human resource development international : enhancing performance, learning and integrity
181
Tourism management : research, policies, practice
174
Working paper / National Bureau of Economic Research, Inc.
164
Journal of management information systems : JMIS
161
International journal of hospitality management
152
Journal of advertising research
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
International journal of advertising : the review of marketing communications
139
Discussion paper / Centre for Economic Policy Research
138
Journal of marketing communications
138
NBER Working Paper
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Psychology & marketing
126
CESifo working papers
124
Discussion papers / CEPR
123
Business horizons
120
Electronic commerce research
118
IZA Discussion Paper
116
Working paper
116
Journal of internet commerce
114
International journal of electronic marketing and retailing : IJEMR
110
International journal of business information systems : IJBIS
106
Research policy : policy, management and economic studies of science, technology and innovation
106
Cogent business & management
103
Human resource development review : HRD review
103
Management information systems : mis quarterly
103
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ECONIS (ZBW)
177
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1
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
4
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
5
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
6
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
7
Emoji, playfulness, and brand engagement on
Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
8
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
9
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of
Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
10
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
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