Narrow search
Showing 1 - 8 of 8
Cover Image
Of "likes" and "pins" : the effects of consumers' attachment to social media
VanMeter, Rebecca A.; Grisaffe, Douglas B.; Chonko, … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 70-88
Persistent link: https://www.econbiz.de/10011422800
Cover Image
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Cover Image
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera; Wiertz, Caroline; Cotte, June; Ruyter, Ko de - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Cover Image
Consumer fear of online identity theft : scale development and validation
Hille, Patrick; Walsh, Gianfranco; Cleveland, Mark - In: Journal of interactive marketing : a quarterly … 30 (2015), pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Cover Image
Employees' company reputation-related social media competence : scale development and validation
Walsh, Gianfranco; Schaarschmidt, Mario; Korflesch, … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 46-59
Persistent link: https://www.econbiz.de/10011615970
Cover Image
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Cover Image
A comparison of formative versus reflective approaches for the measurement of electronic service quality
Theodosiou, Marios; Katsikea, Evangelia; Samiee, Saeed; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 53-67
Persistent link: https://www.econbiz.de/10012060915
Cover Image
Gameful experience in gamification : construction and validation of a gameful experience scale [GAMEX]
Eppmann, René; Bekk, Magdalena; Klein, Kristina - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 98-115
Persistent link: https://www.econbiz.de/10011920070