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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing research : JMR
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
ERIM report series research in management
20
Marketing Science
20
ERIM Report Series Research in Management
15
MSI reports : working paper series
12
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
12
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
ERIM Report Series Reference
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Journal of business research : JBR
6
Management Science
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Journal of Consumer Research
5
Psychometrika
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
International Series in Quantitative Marketing
4
Journal of applied econometrics
4
Operations research, Management science : OR MS ; the international literature digest
4
Serie Research Memoranda
4
Conjoint measurement : methods and applications
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Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
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Journal of behavioral decision making
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Journal of the Academy of Marketing Science
3
Marketing Letters
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Marketing letters : a journal of research in marketing
3
Statistica Neerlandica
3
Discussion paper / Center for Economic Research, Tilburg University
2
Economics Letters
2
Foundations and trends in marketing : FTMKT
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
2
Flow online : lessons learned and future prospects
Hoffman, Donna L.
;
Novak, Thomas P.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10003833049
Saved in:
3
Editorial: Toward a deeper understanding of social media
Hoffman, Donna L.
;
Novak, Thomas P.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 69-70
Persistent link: https://www.econbiz.de/10009558974
Saved in:
4
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
5
No strings attached : when giving it away versus making them pay reduces consumer information disclosure
White, Tiffany Barnett
;
Novak, Thomas P.
;
Hoffman, Donna L.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 184-195
Persistent link: https://www.econbiz.de/10010403996
Saved in:
6
Toward a Deeper Understanding of Social Media
Hoffman, Donna L.
;
Novak, Thomas P.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 69-71
Persistent link: https://www.econbiz.de/10009972576
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