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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
673
Climate policy
613
Working paper
527
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
459
Technological forecasting & social change : an international journal
439
NBER working paper series
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CESifo working papers
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SpringerLink / Bücher
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Journal of retailing and consumer services
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Discussion paper series / IZA
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
251
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
244
International journal of internet marketing and advertising : IJIMA
236
Springer eBook Collection
235
Tourism management : research, policies, practice
228
Discussion papers / CEPR
227
Policy research working paper : WPS
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Information systems research : ISR
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Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
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Nota di Lavoro
198
Mitigation and Adaptation Strategies for Global Change
197
FEEM Working Paper
187
Management science : journal of the Institute for Operations Research and the Management Sciences
185
Climate change economics
178
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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World Bank E-Library Archive
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CESifo Working Paper Series
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MPRA Paper
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Industrial marketing management : the international journal for industrial and high-tech firms
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Finance research letters
154
International journal of hospitality management
154
Journal of economic behavior & organization : JEBO
153
Journal of advertising research
151
Journal of management information systems : JMIS
149
IDB Publications (Working Papers)
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ECONIS (ZBW)
175
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1
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
2
Emoji, playfulness, and brand engagement on
Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
3
No comment?! The drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011537901
Saved in:
4
Fostering consumer-brand relationships in social media environments : the role of parasocial
interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
5
GOSIP in cyberspace : conceptualization and scale development for general online social
interaction
propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Saved in:
6
When online visibility deters social
interaction
: the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
7
Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
8
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
9
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
10
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
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