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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Labrecque, Lauren I.
4
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
507
Online Information Review
315
Technological forecasting & social change : an international journal
310
SpringerLink / Bücher
280
Telecommunications policy : the international journal of digital economy, data sciences and new media
257
Journal of retailing and consumer services
255
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
246
Information systems research : ISR
179
International journal of internet marketing and advertising : IJIMA
167
NBER working paper series
158
CESifo working papers
142
Journal of management information systems : JMIS
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Tourism management : research, policies, practice
135
Working paper / National Bureau of Economic Research, Inc.
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Aslib Proceedings
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NBER Working Paper
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International journal of business information systems : IJBIS
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Management science : journal of the Institute for Operations Research and the Management Sciences
120
Information economics and policy : IEP
117
Springer eBook Collection
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
111
Electronic commerce research
110
Journal of internet commerce
109
Business horizons
106
Discussion paper series / IZA
102
Industrial marketing management : the international journal for industrial and high-tech firms
102
Journal of marketing communications
102
MPRA Paper
102
Discussion papers / CEPR
94
Management information systems : mis quarterly
94
International journal of hospitality management
93
Psychology & marketing
93
International journal of advertising : the review of marketing communications
89
Journal of Documentation
87
Strategic Direction
86
Journal of travel and tourism marketing
85
Industrial Management & Data Systems
82
Journal of advertising research
82
Journal of marketing management : MM
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ECONIS (ZBW)
125
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1
A longitudinal cross-product analysis of
media
-budget allocations : how economic and technological disruptions affected
media
choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
2
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
3
Nested network effects in online free games with accessory selling
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Cho, Yung-jan
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 158-171
Persistent link: https://www.econbiz.de/10010128382
Saved in:
4
Does chatter matter? : the impact of user-generated content on music sales
Dhar, Vasant
;
Chang, Elaine A.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 300-307
Persistent link: https://www.econbiz.de/10003893285
Saved in:
5
Does size matter? : an examination of small and large web-based brand communities
Scarpi, Daniele
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003958496
Saved in:
6
The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
Saved in:
7
Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
Saved in:
8
Toward a deeper understanding of social
media
Smith, Andrew N.
;
Fischer, Eileen
;
Chen, Yongjian
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 102-113
Persistent link: https://www.econbiz.de/10009558961
Saved in:
9
Toward a deeper understanding of social
media
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
Saved in:
10
Popularity of brand posts on brand fan pages : an investigation of the effects of social
media
marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
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