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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
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Social media metrics : a framework and guidelines for managing social media
Peters, Kay
;
Chen, Yubo
;
Kaplan, Andreas M.
;
Ognibeni, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
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2
The role of marketing in social media : how online consumer reviews evolve
Chen, Yubo
;
Fay, Scott
;
Wang, Qi
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10009129700
Saved in:
3
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
Chen, Yubo
;
Fay, Scott
;
Wang, Qi
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 85-95
Persistent link: https://www.econbiz.de/10008997424
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