The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
Year of publication: |
2011
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Authors: | Chen, Yubo ; Fay, Scott ; Wang, Qi |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 25.2011, 2, p. 85-95
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Saved in:
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