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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Verhoef, Peter C.
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Krafft, Manfred
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Malthouse, Edward C.
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Pfeifer, Phillip E.
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Shankar, Venkatesh
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Kumar, V.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
654
Journal of retailing and consumer services
584
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
308
International journal of hospitality management
280
The journal of services marketing
226
The journal of business & industrial marketing
195
The service industries journal
186
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
168
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
125
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
European Journal of Marketing
114
Journal of Business & Industrial Marketing
111
The journal of product & brand management
111
Psychology & marketing
109
Asia Pacific journal of marketing and logistics
108
Gabler Edition Wissenschaft
108
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
105
Cogent business & management
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
100
European journal of marketing : EJM
98
Services marketing quarterly
93
Journal of Services Marketing
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
83
Service business
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
Springer eBook Collection / Business and Economics
75
International Journal of Bank Marketing
73
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ECONIS (ZBW)
78
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1
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
2
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
3
Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
Saved in:
4
Interactive services : a framework, synthesis and research directions
Bolton, Ruth
;
Saxena-Iyer, Shruti
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003833072
Saved in:
5
Determining the impact of internet channel use on a customer's lifetime
Boehm, Martin
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 2-22
Persistent link: https://www.econbiz.de/10003838622
Saved in:
6
Influence of cultural dimensions on online interactive review feature implementations : a comparison of Korean and US retail web sites
Yun, Gi Woong
;
Park, Sung-yeon
;
Ha, Louisa
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10003838632
Saved in:
7
Prospects for personalization on the Internet
Montgomery, Alan L.
;
Smith, Michael D.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 130-137
Persistent link: https://www.econbiz.de/10003847119
Saved in:
8
Personalization without interrogation : towards more effective interactions between consumers and feature-based recommendation agents
Murray, Kyle B.
;
Häubl, Gerald
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 138-146
Persistent link: https://www.econbiz.de/10003847122
Saved in:
9
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
10
Semi-supervised response modeling
Lee, Hyoung-joo
;
Shin, Hyunjung
;
Hwang, Seong-seob
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 42-54
Persistent link: https://www.econbiz.de/10003958499
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