Fahy, John; Hooley, Graham; Cox, Tony; Berács, József; … - In: Journal of international business studies : JIBS ; an … 31 (2000) 1, pp. 63-81
of the firm in strategic management provide a rich and related set of perspectives on the question of performance in an … international environment. This paper draws on these perspectives to examine the nature of marketing capabilities across a range of … participation have been able to develop a sophisticated level of marketing capability with a resulting positive impact on financial …
