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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang; Calantone, Roger J.; Krishnan, Ranjani - In: Management science : journal of the Institute for … 66 (2020) 2, pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
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New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika; Calantone, Roger J.; Randhawa, Praneet - In: Journal of international consumer marketing 27 (2015) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10010513840