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A cross-cultural exploration of children's preferences of package design : the U. S. and China
Zhang, Dan - In: Journal of international consumer marketing 26 (2014) 5, pp. 391-404
Persistent link: https://www.econbiz.de/10010430573
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Exploring age effects on children's preferences of package design : curvilinearity, figurativeness, and complexity
Zhang, Dan - In: Journal of international consumer marketing 32 (2020) 5, pp. 416-434
Persistent link: https://www.econbiz.de/10012312904
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli; Pentus, Kristian; Kuusik, Andres; … - In: Journal of international consumer marketing 32 (2020) 3, pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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Color versus form : which matters more in children's preferences of package design?
Zhang, Dan - In: Journal of international consumer marketing 31 (2019) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10012200691
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What language should be displayed on product packaging? : how unconventional lettering influences packaging and product evaluation
Wagner, Udo; Alisara Rungnontarat Charinsarn - In: Journal of international consumer marketing 33 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012423923