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A meta-analysis of TPB model in predicting green energy behavior : the moderating role of cross-cultural factors
Kumar, Ganesh; Nayak, Jogendra Kumar - In: Journal of international consumer marketing 35 (2023) 2, pp. 147-165
Persistent link: https://www.econbiz.de/10014321463
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Consumer lifestyles and adoption of high-technology products : a case of South Korea
Lee, Hyun-joo; Lim, Heejin; Jolly, Laura D.; Lee, Jieun - In: Journal of international consumer marketing 21 (2009) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10003890769
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Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae; Cude, Brenda J. - In: Journal of international consumer marketing 21 (2009) 4, pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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The effects of technology self efficacy and innovativeness on consumer mobile data service adoption between American and Korean consumers
Yang, Kiseol - In: Journal of international consumer marketing 22 (2010) 2, pp. 117-127
Persistent link: https://www.econbiz.de/10003986193
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The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun; Kim, Jooyoung; Jung, Jong-hyuok - In: Journal of international consumer marketing 22 (2010) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina; Kim, Kyongseok; King, Karen Whitehill - In: Journal of international consumer marketing 24 (2012) 4, pp. 275-290
Persistent link: https://www.econbiz.de/10009717325
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Religion or religiosity : which is the culprit for consumer switching behavior?
Choi, Youngtae; Paulraj, Antony; Shi, Jongkuk - In: Journal of international consumer marketing 25 (2013) 4, pp. 262-280
Persistent link: https://www.econbiz.de/10010125892
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The impact of form and functional design on new product evaluations : a case of South Korean women
Lee, Sangwon - In: Journal of international consumer marketing 25 (2013) 4, pp. 250-261
Persistent link: https://www.econbiz.de/10010125893
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Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo; Ham, Chang-Dae; Park, Jae Hee - In: Journal of international consumer marketing 26 (2014) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
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The double-edged sword of anticipated regret : comparative study in Iran and Germany
Bathaee, Atieh - In: Journal of international consumer marketing 25 (2013) 5, pp. 344-359
Persistent link: https://www.econbiz.de/10010210564