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Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza; Golrokhi, Zahra - In: Journal of international consumer marketing 34 (2022) 5, pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
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"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 32 (2020) 5, pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 35 (2023) 5, pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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Exploring Korean consumers' attitudes toward ethical consumption behavior in the light of affect and cognition
Lee, Hyemi; Cheon, Hyejung - In: Journal of international consumer marketing 30 (2018) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10011917523
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Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia; Coelho, Arnaldo; Moreira, … - In: Journal of international consumer marketing 36 (2024) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
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An examination of Korean consumers' sentiments toward technology-based business practices
Lee, Jungki; Fullerton, Sam - In: Journal of international consumer marketing 30 (2018) 4, pp. 260-275
Persistent link: https://www.econbiz.de/10011965984
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Intention to purchase counterfeit luxury products : a comparative study between Pakistani and the UK consumers
Hussain, Ammar; Kofinas, Alexander; Win, Sandar - In: Journal of international consumer marketing 29 (2017) 5, pp. 331-346
Persistent link: https://www.econbiz.de/10011809522
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How offshore outsourcing is perceived : why do some consumers feel more threatened?
Durvasula, Srinivas; Lysonski, Steven - In: Journal of international consumer marketing 21 (2009) 1, pp. 17-33
Persistent link: https://www.econbiz.de/10003890673
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Voluntary purchase of counterfeit products : empirical evidence from four countries
Penz, Elfriede; Schlegelmilch, Bodo B.; Stöttinger, Barbara - In: Journal of international consumer marketing 21 (2009) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10003890677
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Culture, time orientation, and exploratory buying behavior
Legohérel, Patrick; Daucé, Bruno; Hsu, Cathy H. C.; … - In: Journal of international consumer marketing 21 (2009) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10003890701