//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die wunderbare Welt des brandh...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
66
Markenführung
66
Consumer behaviour
57
Konsumentenverhalten
57
Brand image
50
Markenimage
50
Brand
25
Markenartikel
25
Designation of origin
14
Herkunftsbezeichnung
14
International marketing
11
Internationales Marketing
11
Beziehungsmarketing
9
Luxury goods
9
Luxusgüter
9
Relationship marketing
9
China
7
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
5
Confidence
5
Cultural identity
5
Kulturelle Identität
5
USA
5
United States
5
Vertrauen
5
Werbewirkung
5
purchase intention
5
Advertising
4
Asien
4
Brand extension
4
Brand loyalty
4
India
4
Indien
4
Markentransfer
4
Markentreue
4
more ...
less ...
Online availability
All
Undetermined
50
Free
1
Type of publication
All
Article
66
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Language
All
English
67
Undetermined
1
Author
All
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Almutawaa, Doha Saleh
1
Anand, Sandip
1
Andrews, Lynda
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Blanes, Ramona
1
Boyle, Peter J.
1
Branchik, Blaine
1
Bruning, Edward R.
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
Caskey, D'Arcy
1
Cesaronic, Fabrizio
1
Chan, T. S.
1
Chao, Paul
1
Chatterjee, Soumi
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
SpringerLink / Bücher
1,480
Journal of business research : JBR
607
The journal of brand management : an international journal
565
The journal of product & brand management
386
Springer eBook Collection
329
Gabler Edition Wissenschaft
323
Springer eBook Collection / Business and Economics
318
Journal of retailing and consumer services
286
Research
248
Europäische Hochschulschriften / 5
197
Lehrbuch
183
European journal of marketing : EJM
127
Industrial marketing management : the international journal for industrial and high-tech firms
127
Psychology & marketing
114
Journal of strategic marketing
111
essentials
108
Journal of marketing communications
107
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
Innovatives Markenmanagement
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of marketing management : MM
101
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
100
Gabler Research
98
The IUP journal of brand management : IJBRM
92
Hamburger Schriften zur Marketingforschung
90
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of the Academy of Marketing Science
83
Journal of marketing
82
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of promotion management : innovations in planning and applied research
75
Schriftenreihe Studien zum Konsumentenverhalten
74
International journal of internet marketing and advertising : IJIMA
70
Marketing letters : a journal of research in marketing
70
DUV / Wirtschaftswissenschaft
69
Gabler-Edition Wissenschaft
68
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
68
more ...
less ...
Source
All
ECONIS (ZBW)
66
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer behavior in Asia : issues and marketing practice
Chan, T. S.
(
contributor
)
- In:
Journal of international consumer marketing
11,1
(
1999
)
Persistent link: https://www.econbiz.de/10004603300
Saved in:
2
Asian dimensions of services marketing
Tang, Esther P. Y.
(
contributor
)
- In:
Journal of international consumer marketing
14,1
(
2001
)
Persistent link: https://www.econbiz.de/10004753199
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan
;
Huang, Szu-chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
Saved in:
5
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
6
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
7
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
8
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
9
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
10
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->