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Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
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Country-of-origin effects on consumers' evaluations of automobiles : perspectives from a developing nation
Sohail, M. Sadiq; Sahin, Osman Gokhan - In: Journal of international consumer marketing 22 (2010) 3, pp. 245-257
Persistent link: https://www.econbiz.de/10003995604
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The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
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Country-of-Origin Effects on Consumers' Evaluations of Automobiles: Perspectives from a Developing Nation
Sohail, M. Sadiq; Sahin, Osman Gokhan - In: Journal of international consumer marketing 22 (2010) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10008423497