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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
71
Markenimage
71
Brand management
59
Markenführung
59
Cultural identity
50
Kulturelle Identität
50
China
45
Designation of origin
44
Herkunftsbezeichnung
44
USA
35
United States
35
National culture
34
Nationalkultur
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Advertising effects
31
Werbewirkung
31
Brand
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Markenartikel
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Comparison
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India
29
Indien
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Vergleich
29
Advertising
27
Online retailing
26
Online-Handel
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Werbung
26
International marketing
25
Internationales Marketing
25
Luxury goods
25
Luxusgüter
25
Internet marketing
21
Online-Marketing
21
Social Web
21
Social web
21
Beziehungsmarketing
19
Relationship marketing
19
purchase intention
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Rules of origin
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South Korea
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Khare, Arpita
7
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Sivakumaran, Bharadhwaj
3
Agnihotri, Arpita
2
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Bhattacharya, Saurabh
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
2
Koo, Jakyung
2
Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
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Journal of international consumer marketing
Journal of business research : JBR
2,162
Journal of retailing and consumer services
1,974
Journal of business ethics : JOBE
1,206
International journal of consumer studies
778
International journal of hospitality management
757
Psychology & marketing
734
Journal of consumer research : JCR ; an interdisciplinary bimonthly
606
NBER working paper series
603
European Journal of Marketing
532
Working paper / National Bureau of Economic Research, Inc.
503
SpringerLink / Bücher
501
Journal of Consumer Marketing
492
Journal of advertising research
487
NBER Working Paper
449
European journal of marketing : EJM
420
Management science : journal of the Institute for Operations Research and the Management Sciences
413
Journal of marketing research : JMR
406
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
400
Journal of marketing communications
384
The journal of brand management : an international journal
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of marketing
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Cogent business & management
347
Journal of marketing management : MM
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of advertising : official publication of the American Academy of Advertising
332
Journal of business ethics : JBE
328
Journal of travel and tourism marketing
328
Marketing letters : a journal of research in marketing
324
International journal of advertising : the quarterly review of marketing communications
321
Tourism management : research, policies, practice
318
Journal of retailing
315
International journal of advertising : the review of marketing communications
302
Journal of fashion marketing and management
298
Journal of Business Ethics
297
International journal of retail & distribution management
294
Journal of consumer behaviour : an international research review
292
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ECONIS (ZBW)
336
USB Cologne (EcoSocSci)
1
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1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
Eat to the beat : musical incongruity resolution in restaurant
advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
3
The effects of religion and religiosity on advertisement assessment among Lebanese consumers
Farah, Maya F.
;
El Samad, Lamis
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 344-369
Persistent link: https://www.econbiz.de/10010400565
Saved in:
4
Foreign languages in
advertising
as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
5
Message framing and collectivistic appeal in green
advertising
: a study of Chinese consumers
Xue, Fei
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
Saved in:
6
Consumers' evaluation of ad-brand congruity in comparative
advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
7
The effectiveness of foreign-language display in
advertising
for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
8
It looks green : effects of green visuals in
advertising
on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
9
Mobile
advertising
to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
10
The impact of Hspanic-targeted
advertising
on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
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