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Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim; Anand, Sandip; Allan, David - In: Journal of international consumer marketing 35 (2023) 5, pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza; Golrokhi, Zahra - In: Journal of international consumer marketing 34 (2022) 5, pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
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The effects of religion and religiosity on advertisement assessment among Lebanese consumers
Farah, Maya F.; El Samad, Lamis - In: Journal of international consumer marketing 26 (2014) 4, pp. 344-369
Persistent link: https://www.econbiz.de/10010400565
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei - In: Journal of international consumer marketing 27 (2015) 2, pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
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Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal - In: Journal of international consumer marketing 27 (2015) 3, pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
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The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos; Meurs, Frank van; Hof, Robert-Jan - In: Journal of international consumer marketing 25 (2013) 3, pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158
Persistent link: https://www.econbiz.de/10012483607