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Internet marketing to 50+ generations in the UK and France
Moss, Gloria A.; Wulf, Catharina; Mullen, Hilary - In: Journal of international consumer marketing 25 (2013) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10009737351
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"If you've seen one, you've seen them all!" are young millennials the same worldwide?
Schewe, Charles D.; Debevec, Kathleen; Madden, Thomas Justin - In: Journal of international consumer marketing 25 (2013) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10009737359
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Consequences of consumer animosity : a meta-analytic integration
Shoham, Aviv; Gavish, Yossi; Rose, Gregory - In: Journal of international consumer marketing 28 (2016) 3, pp. 185-200
Persistent link: https://www.econbiz.de/10011507282
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Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu; Wu, Jun; Arora, Amit; Bacouël-Jentjens, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
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Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
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The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality
Escandon-Barbosa, Diana; Rialp Criado, Josep - In: Journal of international consumer marketing 31 (2019) 1, pp. 2-21
Persistent link: https://www.econbiz.de/10012200686
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Empirical validation of the country-of-cultural origin model : does cultural experience affect purchase intention?
Yoon, Sungjoon; Lee, Heejung - In: Journal of international consumer marketing 31 (2019) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10012200692