Internet marketing to 50+ generations in the UK and France
Year of publication: |
2013
|
---|---|
Authors: | Moss, Gloria A. ; Wulf, Catharina ; Mullen, Hilary |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 25.2013, 1, p. 45-58
|
Subject: | Online-Marketing | Internet marketing | Ältere Menschen | Elderly people | Marktsegmentierung | Market segmentation | Interkulturelles Marketing | Cross-cultural marketing | Großbritannien | United Kingdom | Frankreich | France |
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