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The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality
Escandon-Barbosa, Diana; Rialp Criado, Josep - In: Journal of international consumer marketing 31 (2019) 1, pp. 2-21
Persistent link: https://www.econbiz.de/10012200686
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Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE
Yoo, Boonghee; Donthu, Naveen; Lenartowicz, Tomasz - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 193-210
Persistent link: https://www.econbiz.de/10009270629
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Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
Yoo, Boonghee; Donthu, Naveen; Lenartowicz, Tomasz - In: Journal of international consumer marketing 23 (2011) 3, pp. 193-211
Persistent link: https://www.econbiz.de/10009988432
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The Effect of Personal Cultural Orientation on Consumer Ethnocentrism
Yoo, Boonghee; Donthu, Naveen - In: Journal of international consumer marketing 18 (2005) 1, pp. 7-44
Persistent link: https://www.econbiz.de/10007096447
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Cultural Influences on the Diffusion of New Products
Yaveroglu, Idil Sayrac; Donthu, Naveen - In: Journal of international consumer marketing 14 (2002) 4, pp. 49-64
Persistent link: https://www.econbiz.de/10007109719