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An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti; Srivastav, Pratish - In: Journal of international consumer marketing 28 (2016) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
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Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang; Grunert, Klaus G.; Lu, Dayin; Zhou, Yanfeng - In: Journal of international consumer marketing 27 (2015) 4, pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
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Segmenting young Chinese consumers based on shopping-decision styles : a regional comparison
Yu, Jun; Zhou, Joyce Xin - In: Journal of international consumer marketing 22 (2010) 1, pp. 59-71
Persistent link: https://www.econbiz.de/10003946667
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The green purchase behavior of Hong Kong young consumers : the role of peer influence, local environmental involvement, and concrete environmental knowledge
Lee, Kaman - In: Journal of international consumer marketing 23 (2011) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10008858060
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Consumer evaluation of target marketing to the bottom of the pyramid
Gupta, Shruti; Pirsch, Julie - In: Journal of international consumer marketing 26 (2014) 1, pp. 58-74
Persistent link: https://www.econbiz.de/10010344861
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A cross-national analysis of advertisement content
Bakir, Aysen - In: Journal of international consumer marketing 24 (2012) 3, pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international consumer marketing 34 (2022) 5, pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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Engagement in the online brand community : impacts of cultural traits
Long Hoang Le; Duong, Giang Huong - In: Journal of international consumer marketing 32 (2020) 2, pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
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The influence of cognitive load on nonverbal accuracy of caucasian and African-American targets : implications for ad processing
Andrzejewski, Susan A.; Podoshen, Jeffrey S. - In: Journal of international consumer marketing 29 (2017) 2, pp. 83-90
Persistent link: https://www.econbiz.de/10011690498
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Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.; Pau, Rodi C. - In: Journal of international consumer marketing 21 (2009) 4, pp. 285-297
Persistent link: https://www.econbiz.de/10003902797