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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
71
Markenimage
71
Brand management
57
Markenführung
57
Cultural identity
49
Kulturelle Identität
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China
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Designation of origin
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44
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Markenartikel
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Advertising effects
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21
Social web
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Werbewirkung
21
Beziehungsmarketing
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Relationship marketing
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Advertising
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Werbung
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Confidence
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Vertrauen
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Viral marketing
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Khare, Arpita
7
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
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Fazli-Salehi, Reza
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Gavish, Yossi
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Liu, Yu
3
Lopes, Evandro Luiz
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Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
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Hermans, Charles M.
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Hornikx, Jos
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Kang, Inwon
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Koo, Jakyung
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Lee, Sangwon
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Lee, Wei-Na
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
Matharu, Gurmeet Kaur
2
McIntyre, John R.
2
Messner, Wolfgang
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Journal of international consumer marketing
Journal of business research : JBR
2,288
Journal of retailing and consumer services
1,972
International journal of hospitality management
804
International journal of consumer studies
777
NBER working paper series
733
Psychology & marketing
675
Journal of marketing research : JMR
673
Working paper / National Bureau of Economic Research, Inc.
651
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER Working Paper
544
SpringerLink / Bücher
503
Management science : journal of the Institute for Operations Research and the Management Sciences
499
Journal of marketing
473
European Journal of Marketing
426
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
396
European journal of marketing : EJM
388
Journal of Consumer Marketing
388
Technological forecasting & social change : an international journal
378
Journal of retailing
365
The journal of brand management : an international journal
365
Journal of the Academy of Marketing Science
364
Journal of marketing management : MM
353
Journal of business ethics : JOBE
351
Tourism management : research, policies, practice
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of economic behavior & organization : JEBO
345
Journal of travel and tourism marketing
339
Discussion paper / Centre for Economic Policy Research
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
334
Journal of economic psychology : research in economic psychology and behavioral economics
330
Marketing letters : a journal of research in marketing
329
Cogent business & management
326
CESifo working papers
319
Discussion paper series / IZA
315
Journal of marketing communications
313
Journal of consumer behaviour : an international research review
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
299
Journal of fashion marketing and management
296
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ECONIS (ZBW)
324
USB Cologne (EcoSocSci)
1
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1
How digital platforms materialize sustainable collaborative
consumption
: a Brazilian and Canadian bike-sharing case study
Silveira, Alexandre Borba da
;
Levrini, Gabriel Roberto …
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 51-71
Persistent link: https://www.econbiz.de/10013167301
Saved in:
2
Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya
;
Rice, Gillian
;
Bandyopadhyay, Subir
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
Saved in:
3
An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla
;
Mosely, Genevieve
;
Wrigley, Cara
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
Saved in:
4
An integrated model influential antecedents of online shopping initial trust : empirical evidence in a low-trust environment
Zhou, Ming
;
Tian, Ding
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 147-167
Persistent link: https://www.econbiz.de/10003986196
Saved in:
5
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
6
Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
Saved in:
7
How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
Saved in:
8
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan
;
Bruni, Roberto
;
Kalia, Prateek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Saved in:
9
The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan
;
Kolbe, Diana
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
Saved in:
10
Consumer trust in a health-enhancing innovation : comparisons between Finland, Germany, and the United Kingdom
Puhakka, Riikka
;
Ollila, Sari
;
Valve, Raisa
;
Sinkkonen, Aki
- In:
Journal of international consumer marketing
31
(
2019
)
2
,
pp. 162-176
Persistent link: https://www.econbiz.de/10012200724
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