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How digital platforms materialize sustainable collaborative consumption : a Brazilian and Canadian bike-sharing case study
Silveira, Alexandre Borba da; Levrini, Gabriel Roberto … - In: Journal of international consumer marketing 34 (2022) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10013167301
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Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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An integrated model influential antecedents of online shopping initial trust : empirical evidence in a low-trust environment
Zhou, Ming; Tian, Ding - In: Journal of international consumer marketing 22 (2010) 2, pp. 147-167
Persistent link: https://www.econbiz.de/10003986196
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The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun; Kim, Jooyoung; Jung, Jong-hyuok - In: Journal of international consumer marketing 22 (2010) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
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Extending consumer online brand trust research in the Gulf Cooperation Council (GCC) region
Bhuian, Shahid Nakib - In: Journal of international consumer marketing 28 (2016) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10011507323
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How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu - In: Journal of international consumer marketing 34 (2022) 1, pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
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Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan; Bruni, Roberto; Kalia, Prateek - In: Journal of international consumer marketing 33 (2021) 4, pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
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The impact of perceived usefulness of online reviews, trust and perceived risk on online purchase intention in emerging markets : a Mexican perspective
Ventre, Ivan; Kolbe, Diana - In: Journal of international consumer marketing 32 (2020) 4, pp. 287-299
Persistent link: https://www.econbiz.de/10012259388
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Consumer trust in a health-enhancing innovation : comparisons between Finland, Germany, and the United Kingdom
Puhakka, Riikka; Ollila, Sari; Valve, Raisa; Sinkkonen, Aki - In: Journal of international consumer marketing 31 (2019) 2, pp. 162-176
Persistent link: https://www.econbiz.de/10012200724