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Consumer behaviour
80
Konsumentenverhalten
80
Brand image
74
Markenimage
74
Brand management
66
Markenführung
66
Brand
28
Markenartikel
28
Designation of origin
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Herkunftsbezeichnung
26
International marketing
15
Internationales Marketing
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Luxury goods
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Luxusgüter
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China
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Rules of origin
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Ursprungsregeln
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Beziehungsmarketing
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National culture
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country of origin
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purchase intention
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Internet marketing
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Social web
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United States
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Advertising effects
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Confidence
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Sohail, M. Sadiq
3
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Kim, Youn-kyung
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Silva, Dirceu da
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Aktan, Murat
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Alarcón-del-Amo, María-del-Carmen
1
Aliyev, Farhad
1
Allan, David
1
Almutawaa, Doha Saleh
1
Anand, Sandip
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Andrews, Lynda
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Andrzejewski, Susan A.
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Anjam, Mahwish
1
Arnita, Devi
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Bacouël-Jentjens, Sabine
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Banerjee, Shubhomoy
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Basfirinci, Cigdem
1
Bhardwaj, Vertica
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Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Bizarrias, Flávio Santino
1
Blanes, Ramona
1
Boyle, Peter J.
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Journal of international consumer marketing
Journal of business research : JBR
749
The journal of brand management : an international journal
633
The journal of product & brand management
412
Journal of retailing and consumer services
369
SpringerLink / Bücher
353
Tourism management : research, policies, practice
209
Psychology & marketing
178
Journal of Product & Brand Management
176
European journal of marketing : EJM
157
Asia Pacific journal of marketing and logistics
142
Journal of marketing management : MM
141
Journal of travel and tourism marketing
141
Journal of marketing communications
133
International journal of hospitality management
128
Journal of strategic marketing
128
Strategic Direction
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Marketing intelligence & planning
120
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
118
Springer eBook Collection
106
The IUP journal of brand management : IJBRM
104
Journal of marketing
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of the Academy of Marketing Science
99
Journal of Cultural Heritage Management and Sustainable Development
94
Journal of fashion marketing and management
91
Innovatives Markenmanagement
89
Journal of advertising research
89
Tourism management perspectives : TMP
87
International marketing review
85
Marketing letters : a journal of research in marketing
85
Journal of promotion management : innovations in planning and applied research
84
Research
82
The journal of consumer marketing
81
European Journal of Marketing
80
Journal of global marketing
79
International journal of advertising : the review of marketing communications
78
Journal of marketing research : JMR
78
Journal of promotion management : JPM
78
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ECONIS (ZBW)
91
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1
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
3
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
4
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
5
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
6
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Saved in:
7
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
8
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
9
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
10
Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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