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Consumer behaviour
319
Konsumentenverhalten
319
Brand image
74
Markenimage
74
Brand management
66
Markenführung
66
Cultural identity
50
Kulturelle Identität
50
China
49
Designation of origin
46
Herkunftsbezeichnung
46
USA
36
United States
36
National culture
35
Nationalkultur
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Brand
32
Markenartikel
32
Advertising effects
31
Werbewirkung
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India
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Indien
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Comparison
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Vergleich
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International marketing
27
Internationales Marketing
27
Online retailing
27
Online-Handel
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Luxury goods
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Luxusgüter
26
Internet marketing
24
Online-Marketing
24
Social Web
23
Social web
23
Advertising
22
Werbung
22
Beziehungsmarketing
21
Relationship marketing
21
Viral marketing
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Virales Marketing
17
purchase intention
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Khare, Arpita
8
Phau, Ian
5
Xue, Fei
5
Torres, Ivonne M.
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Sivakumaran, Bharadhwaj
3
Sohail, M. Sadiq
3
Agnihotri, Arpita
2
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Bhattacharya, Saurabh
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
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Ertz, Myriam
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Gupta, Shruti
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Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
2
Kim, Youn-kyung
2
Koo, Jakyung
2
Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
2
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Journal of international consumer marketing
Journal of business research : JBR
2,353
Journal of retailing and consumer services
2,010
International journal of hospitality management
803
Psychology & marketing
791
International journal of consumer studies
777
The journal of brand management : an international journal
694
SpringerLink / Bücher
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
NBER working paper series
569
Economics Papers from University Paris Dauphine
566
The journal of product & brand management
508
Working paper / National Bureau of Economic Research, Inc.
471
Journal of advertising research
470
Journal of marketing research : JMR
466
European journal of marketing : EJM
461
Asia Pacific journal of marketing and logistics
433
Tourism management : research, policies, practice
430
NBER Working Paper
419
Journal of marketing management : MM
405
Journal of travel and tourism marketing
404
Management science : journal of the Institute for Operations Research and the Management Sciences
402
Journal of marketing communications
400
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
379
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
372
Journal of marketing
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
369
Journal of retailing
348
Marketing letters : a journal of research in marketing
341
Journal of fashion marketing and management
325
Journal of the Academy of Marketing Science
322
Cogent business & management
318
International journal of retail & distribution management
312
Journal of consumer behaviour : an international research review
312
International journal of contemporary hospitality management
305
The journal of consumer marketing
305
Marketing intelligence & planning
301
The international review of retail, distribution and consumer research
301
International journal of advertising : the quarterly review of marketing communications
295
Journal of advertising : official publication of the American Academy of Advertising
294
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ECONIS (ZBW)
342
USB Cologne (EcoSocSci)
1
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1
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
2
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
3
Consumers' evaluation of ad-
brand
congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
4
Effects of ad music attitude on ad attitude,
brand
attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
5
Exploring the literal effect of COO for a new
brand
: a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
6
The formation of
brand
loyalty : a partial dual-factor explanation
Zhang, Yueling
;
Liu, Feng
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 239-249
Persistent link: https://www.econbiz.de/10011744268
Saved in:
7
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
8
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
9
Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
Saved in:
10
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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