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~isPartOf:"Journal of international consumer marketing"
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Brand management
66
Markenführung
66
Consumer behaviour
62
Konsumentenverhalten
62
Brand image
50
Markenimage
50
Brand
25
Markenartikel
25
Designation of origin
14
Herkunftsbezeichnung
14
International marketing
11
Internationales Marketing
11
Beziehungsmarketing
9
Luxury goods
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Luxusgüter
9
Relationship marketing
9
China
8
USA
8
United States
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Advertising effects
7
Internet marketing
7
Online-Marketing
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Social web
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Werbewirkung
7
Advertising
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Personality psychology
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Persönlichkeitspsychologie
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Werbung
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Confidence
5
Cultural identity
5
Kulturelle Identität
5
Religion
5
Vertrauen
5
purchase intention
5
Brand extension
4
Brand loyalty
4
India
4
Indien
4
Markentransfer
4
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Article
72
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English
72
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Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Alarcón-del-Amo, María-del-Carmen
1
Aldousari, Abdullah A.
1
Allan, David
1
Almutawaa, Doha Saleh
1
Anand, Sandip
1
Andrews, Lynda
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Blanes, Ramona
1
Boyle, Peter J.
1
Branchik, Blaine
1
Bruning, Edward R.
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
Caskey, D'Arcy
1
Cesaronic, Fabrizio
1
Chao, Paul
1
Chatterjee, Soumi
1
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Journal of international consumer marketing
Journal of business research : JBR
695
The journal of brand management : an international journal
595
The journal of product & brand management
394
SpringerLink / Bücher
360
Journal of retailing and consumer services
327
IZA Discussion Papers
173
Journal of business ethics : JOBE
172
Corporate reputation review : an international journal
153
European journal of marketing : EJM
153
Marketing intelligence & planning
129
Industrial marketing management : the international journal for industrial and high-tech firms
128
International journal of hospitality management
127
Journal of marketing communications
126
Psychology & marketing
125
International Journal of Social Economics
124
Journal of strategic marketing
124
Asia Pacific journal of marketing and logistics
121
Journal of Product & Brand Management
119
Discussion paper series / IZA
115
Journal of marketing management : MM
111
Strategic Direction
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Springer eBook Collection
99
Journal of Islamic marketing
96
Cogent business & management
94
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
89
Innovatives Markenmanagement
86
NBER working paper series
85
Journal of marketing
83
Tourism management : research, policies, practice
80
Journal of promotion management : innovations in planning and applied research
79
Working paper / National Bureau of Economic Research, Inc.
77
Marketing letters : a journal of research in marketing
75
Research
75
Journal of marketing management : JMM ; journal of the Academy of Marketing
74
International journal of advertising : the review of marketing communications
73
Journal of economic behavior & organization : JEBO
73
NBER Working Paper
72
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ECONIS (ZBW)
72
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1
A revisit of the theoretical model of store image and its application to Chinese consumers
Hu, Haiyan
;
Jasper, Cynthia R.
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 81-93
Persistent link: https://www.econbiz.de/10003986188
Saved in:
2
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
4
College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan
;
Huang, Szu-chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
Saved in:
5
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
6
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
7
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
8
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
9
A cross-national study of the influence of individualism and collectivism on liking brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10010359893
Saved in:
10
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
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