Narrow search
Showing 1 - 10 of 81
Cover Image
The effect of Indian consumers' life satisfaction on brand behavior toward a US global brand
Bhardwaj, Vertica; Park, Hyejune; Kim, Youn-kyung - In: Journal of international consumer marketing 23 (2011) 2, pp. 105-116
Persistent link: https://www.econbiz.de/10008991174
Cover Image
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu; McIntyre, John R.; Wu, Jun; Arora, Amit - In: Journal of international consumer marketing 27 (2015) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Cover Image
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz; Silva, Dirceu da; Costa Hernandez, … - In: Journal of international consumer marketing 26 (2014) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Cover Image
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Cover Image
Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Cover Image
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong; Jiang, Ruochen - In: Journal of international consumer marketing 34 (2022) 1, pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Cover Image
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 33 (2021) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Cover Image
The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands
Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367
Persistent link: https://www.econbiz.de/10012515195
Cover Image
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun; Taşçıoğlu, Mertcan - In: Journal of international consumer marketing 33 (2021) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Cover Image
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa; Phau, Ian - In: Journal of international consumer marketing 25 (2013) 5, pp. 305-318
Persistent link: https://www.econbiz.de/10010210571