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Journal of international consumer marketing
The journal of consumer marketing
7
Marketing intelligence & planning
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2013 AAAE Fourth International Conference, September 22-25, 2013, Hammamet, Tunisia
2
African journal of science, technology, innovation & development : AJSTID
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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Qualitative market research : an international journal
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Small and Medium-sized Enterprises, and Business Uncertainty : Just Surviving or Thriving?
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The international review of retail, distribution and consumer research
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African journal of science, technology, innovation and development : AJSTID
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Critical agrarian studies
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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2
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
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3
Innovative new product adoption of renewable energy mobility products at the bottom of the pyramid the case of Hamba, an integrated community-driven solution
Chikweche, Tendai
;
Bloemen, Shantha
;
Mwenye, Dorah
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10014321466
Saved in:
4
An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Chikweche, Tendai
;
Shindi, Jimmy
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 394-412
Persistent link: https://www.econbiz.de/10013361577
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